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March 16, 2017   |   The Toronto Globe and Mail

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Diesel may not be running on fumes after all


Two big drivers of diesel’s recovering “take-rate” are the Ram pickup diesel and the new diesel option for General Motors mid-size pickups, said Allen Schaeffer of the Diesel Technology Forum.

None, however, is more significant than a coming diesel in the 2018 Ford F-150 pickup.

“It’s a very symbolic kind of vehicle,” says Schaeffer. “That such a popular vehicle has a diesel option is a pretty strong statement.”


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